ABSTRACT
A few years ago, tennis star Andre Agassi was featured in a national advertising campaign for a well-known camera company. In most of the ads, the flamboyant Agassi sports shoulder-length hair, stubble on his chin, and blatantly unorthodox tennis apparel. After flawlessly executing a variety of extraordinary tennis shots, he turns to the camera and defiantly proclaims, “Image [a pause for effect] is everything.”
