ABSTRACT
Since 1985 psychologists deepened their understanding of the automatic components of human processing. Bargh (1989, 1992) contributed significantly to this development, and his analysis of automaticity, in particular, affected how I and my colleagues think about this aspect of psychological processing (Tzelgov & Yehene, 1994; Tzelgov, Yehene, & Naveh-Benjamin, in press). Therefore, I find it very easy to agree with his basic argument, “that much of everyday life—thinking, feeling, and doing—is automatic in that it is driven by current features of the environment (i.e., people, objects, behaviors of others, settings, roles, norms, etc.) as mediated by automatic cognitive processing of those features …” (chap. 1, p. 2).
