ABSTRACT
A fitting tribute to a great teacher should contain a lesson and not be a mere listing of the teacher’s virtues and accomplishments. The lesson I wish to convey—that the realities of applied psychology reveal nontrivial shortfalls of theory and method in academic psychology—emerges from my experience, which contrasts applied psychology to academic psychology. I have found that the research environment, not just the research question, imposes powerful constraints on the conduct of research. These constraints go beyond issues of money, equipment, and time, and thus reveal fundamental problems with both theory and methodology.
