This chapter explains how the doing of archaeology is a key opportunity for sharing archaeology. One of the consequences of the close relationship that has been forged between the construction industry and archaeologists is that it militates against sharing archaeology beyond the narrow confines of the professional sector. Archaeologists involved in Cultural Resource Management are employed to provide expert advice to planners and builders. The chapter considers the impacts of our work on the different communities and stakeholders involved, with an emphasis that moves beyond mitigation to considering enhancement. One route to achieving this would be through the more widespread use of Social Impact Assessments and their integration with Environmental Impact Assessments. There are many pragmatic and practical reasons why many archaeological projects will be conducted with minimal public participation, and there are difficulties to resolve in shifting our emphasis away from environmental conservation and onto social engagement.