ABSTRACT
This chapter exclusively focuses on activity and role of the audience in the construction of online radio discourse through the social networks Facebook and Twitter in prime-time talk-radio magazine programmes broadcast between 6 am and 12:20 pm, since these programmes play a key role in shaping the news agenda, the editorial line and the brand image of radio stations. It shows that the level of participation of the Spanish and Catalan audience in the construction of talk radio information's discourse in morning magazine programmes is limited to the interaction mode defined in Carpentier's AIP model, as it has no power in decision-making processes that could be considered comparable to that of the radio stations Social network sites (SNS) such as Face book and Twitter have become excellent platforms for the audience to co-create content. But social media also make it easier for listeners to communicate with each other and for communities of listeners who share views or ideals to form.
