ABSTRACT
This chapter examines the relationship established via Twitter between the two main Catalan radio stations and their audiences based on live broadcasts of Barcelona Football Club (BFC) matches. Twitter is a micro-blogging service that allows users to publish short messages on a network comprising other users. Analysis focuses on the broadcasters' interaction with listeners through this social medium and highlights those relationship dynamics which turn a single moment into a collective experience. Sports radio broadcasting has a long tradition in Spain and Catalonia and comprises some of the content to have formed part of the history of the medium since its origins. In Catalonia, the broadcasting of BFC matches is one of the radio products in Catalan that has played an important role in normalisation of the language. The relational dynamic between programmes and users on Twitter therefore makes it difficult to allow relevant and valuable content to stand out from the crowd of different kinds of messages.
