ABSTRACT
The changing role of the intrafirm trade carried out by transnational corporations deserves more attention. In Third World primary product exports the ‘old order’ of intrafirm trade is changing to one of more arms’-length relationships; and this is generating new problems in marketing. Transnationals are becoming more important than before in Third World exporting of manufactures, and the new protectionism o f the OECD countries is encouraging this trend. Transnationals have easily adapted to changing economic and political circumstances; labour has had more difficulty.
