Corporate Social Responsibility and Corporate Identity

Through a review of corporate social responsibility (CSR) and corporate identity literature placed within a stakeholder perspective, the paper addresses potential cross-fertilization between CSR and corporate identity research, focusing on fostering stakeholder dialogue when addressing corporate accountability and legitimacy. The stakeholder perspective acts as a framework for a cross-disciplinary approach proposing that different stakes (i.e. those of employees, shareholders, consumers, etc.) condition different dialogue forms and scripts evoking similar aspects of corporate identity and CSR in different ways. The findings call for further research into the cross-disciplinary potentials of the proposed model.