Introduction

The chapters in this book reflect the development of, and current thinking in Consumer Behavior Analysis (CBA) which stands at the intersection between behaviour analysis, consumers and organizations. First presented in a special issue and in a later special section of the Journal of Organisational Behavior Management in 2010, the papers reproduced as chapters in this volume alongside three other relevant recent papers also published in the Journal of Organisational Behavior Management (JOBM) are a collection of contemporary research and theory in CBA. This volume represents an expansion of the Organizational Behavior Management (OBM) model from its largely management-centered employee behavior focus to include explicitly the behavior of consumers of the goods and services that these employees make and provide.