ABSTRACT
This part introduction presents an overview of the key concepts discussed in the subsequent chapters. The part demonstrates the diversity of cultural texts and their practice, each engaging these cultural texts in a discussion of a practised popular culture. It considers rap music as text by young people in Aotearoa and examines a very different popular culture. The part argues for an enlargement of discourse-analysis centred methods to be able to engage and investigate components of embodiment. It explores relations of economic power through the merchandising of music and the refiguring of that merchandise in popular cultural practice. The part discusses the exchange in lay geography. Both cultural texts and popular culture hold central positions in geographies of culture. Cultural geography developed early on in the enculturation of geography and closely along the lines developed in cultural studies.
