ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book using different methodological approaches have identified the phenomenon of interconnectedness of texts in the social context, its realisation in real-time and its vital contribution to the dynamics of the interaction. This chapter argues that social constructionism provides an ideal background for the study of writing as a social activity, on which project Carolyn Miller's will construct of written and spoken genres as 'typified social action'. The focus on language as social action and the central role attributed to it in the construction of reality is undoubtedly an attractive starting point for any research that seeks to bridge the gap between the researcher and the researched, and between the actions of the researched and social structures. Business writing, therefore, always involves or facilitates doing business.
