ABSTRACT

Psychologists have long been interested in dietary (or food) choice and its determinants. Much of this research was originally carried out from a physiological or learning perspective, giving rise to insights into the influence of physiology and learning processes on food choices. More recently social psychologists have contributed to the understanding of dietary choices and dietary changes, principally through the study of what people think about food and diet (e.g. through cognitive factors such as peoples’ attitudes and beliefs). Their major contribution has been in the development of theories of the determinants of such choices.