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      Chapter

      EU media law
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      Chapter

      EU media law

      DOI link for EU media law

      EU media law book

      Cultural policy or business as usual?

      EU media law

      DOI link for EU media law

      EU media law book

      Cultural policy or business as usual?
      ByRachael Craufurd Smith
      BookCulture and International Economic Law

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      Edition 1st Edition
      First Published 2015
      Imprint Routledge
      Pages 21
      eBook ISBN 9781315849737
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      ABSTRACT

      This chapter considers how the European Union (EU) has accommodated cultural concerns in its regulation of the audiovisual sector. It argues that the EU pursued cultural objectives from the very start of its engagement with the mass media but that these objectives were ones that fitted neatly with, and indeed were used to support, its primary economic goals. The chapter focuses on EU attempts to stimulate the development of European television services and an integrated television market. It discusses EU intervention in the fields of industrial policy and competition law. The chapter also considers how the EU's evolving competence in the field, coupled with technological changes, have affected the rationales for, and way in which, the EU engages with the mass media. EU engagement with the media sector has throughout pursued political and cultural, as well as economic, goals. It has never been simply 'business as usual'.

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