ABSTRACT
The ubiquitous internet is characterized by services that offer users the chance to share their self-reported and behavioral data in one service with another service. Internet services promise visibility, performance optimization, customized solutions, and convenience if the user chooses to share data. From a commercial point of view, user data is a valuable commodity because it makes customer service and business risk management more effective, for instance by providing accurate information on the user’s reported health situation or by providing information on the user’s engagement in a game app. At the same time, trade data has become a new type of marketing with ‘data brokers’ at the center, with segmentation now taking place at the individual level (see also Bodle, this volume). The same is happening in crime investigation and prevention (Bechmann, 2013). The collection of as many different data points as possible tends to construct the individual human subject on the ubiquitous internet through algorithmic processing. This means that the internet is filled with tracking and data-capture technologies, collecting data across services and offering to share data between services. Under the term ‘interoperability,’ this chapter will look at how users navigate and manage the offer of data sharing and connectivity between different services.
