ABSTRACT
This part introduction presents an overview of the key concepts discussed in the subsequent chapters. The part provides much-needed attention to instances when lack of access to media becomes serious and quite dangerous, specifically when discussing emergency communication systems or public warnings during times of catastrophes and/or emergencies. It describes understandings of “media” outside the customary frame of entertainment and encourages Latina/o Media scholars to consider how emergency communication is a pressing area in need of further study within Latina/o Media Studies. The part focuses on Laguna Productions, a large direct to video and Mexico-based business with popular exports of largely Spanish-speaking films directed to US Latina/o audiences. It examines in impressive detail the shift from the bronze screen to the computer by offering a trajectory of Latina/o attempts at sitcom success since the 1970s. The part highlights the influence of policy interventions and their tangible relationship to representation, greater access, and the production of media.
