ABSTRACT
This chapter discusses the extent to which foreigners will be able to take advantage of increased opportunities to perform services on a cross-border basis or through the establishment of offices in other countries. Most papers on business and professional services focus largely on management consulting, accounting, law, architecture and engineering. These professions are among those most likely to be engaged in international business. In addition, businesses and professionals in these fields are generally confronted with numerous restrictions on entering and operating in foreign markets. More importantly, they probably face fewer barriers to entry in foreign markets than the more highly organized professional services. In advertising, companies enter foreign markets by acquiring existing firms and by establishing joint ventures with local firms. Political, economic and technological developments leading to growth in international trade and investment should generate greater opportunities in foreign markets not only for producers of goods, but also for providers of business and professional services.
