ABSTRACT
Of all the segments within the marketing process, the concept of “place” or product delivery is one of the more difficult to define and conceptualize. Simply put, place is the action of making products–in our case, educational outreach programs and services–available to the customer at the right time, location, and in adequate quantities (McCarthy & Perreault, 1990, p. 274). However, underlying this simplistic definition is a complex series of strategic activities which has been called “the other half of marketing” by marketing professionals (Warshaw, 1983, p. 737).
