Building a New or Better Image for Your Practice through Solid Media Relations (Public Relations and Publicity)

doi:10.4324/9781315860190-8

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Building a New or Better Image for Your Practice through Solid Media Relations (Public Relations and Publicity)

ABSTRACT

Almost every time you watch “60 Minutes,” read Time or listen to your local radio newscast, you see and hear special segments about health care delivery—both good and bad news. How do features like these develop? What kind of relationships do the featured health care providers have with the media? How can you get “in the news?”