ABSTRACT

SUMMARY. In this paper the rationale for introducing the theory of anthropology into an international business research methods (IBRM) element of a Doctor of Business Administration course is explained. Three frameworks were designed for the IBRM course. The first was a cultural awareness model adapted from Morgan's (1980) idea of paradigmatic orthodoxy getting in the way of embracing new perspectives. The second was key organizing principles (KOPS). The third was a mapping model designed to allow researchers to chart their own cultural position and the position judged to be that of respondents on a set of cultural dimensions deemed to be central to the research context. A student case is used to demonstrate the mapping model. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-342-9678. E-mail address: <getinfo@haworthpressinc.com> Website: < https://www.HaworthPress.com > © 2001 by The Haworth Press, Inc. All rights reserved.]