ABSTRACT
In many respects the Outreach Program at Mississippi State University Libraries provides an excellent framework for the marketing of reference services and resources. It is often the close, long-term collaboration between academic faculty and reference librarians, however, that makes the discovery of crucial information needs possible. In-depth interviews with strategically selected faculty and continuous feedback provide the basis of effective planning for reference services and a wise marketing strategy. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-342-9678. E-mail address: <getinfo@haworthpressinc.com> Website: < https://www.HaworthPress.com > © 2001 by The Haworth Press, Inc. All rights reserved.]
