ABSTRACT
For a brief span in the early 1960s, Kid Stuff Products, Inc., of Chicago competed successfully with the giants of the hairdressing industry, including the very company whose product it had started out satirizing. During the first half of December 1962, more than 50,000 four-ounce bottles of Greasy Kid Stuff (GKS) retailing for 98 cents apiece were sold in Chicago alone. The initial order of 130,000 bottles sold out almost immediately, and by the end of that year Kid Stuff Products had outlets from Texas to New York as well as Canada and was adding more daily. Bristol-Myers officials gave their approval to the enterprise, noting that GKS seemed to do Vitalis more good than harm. Frohman would've done well to seize any offer while it stood; by mid-1963 the novelty value of GKS had ceased earning dividends and the product dropped from sight like a brick.
