ABSTRACT
The $35,000,000 men's pajamas industry experienced a bad year in 1949; sales fell to 18,000,000 pairs, or 65 percent below 1948 figures. The new models seemed to offer something for everyone. There was a lounge-coat type designed for television viewers, and a knitted jersey pair for puttering around the house or for indoor sports like table tennis. Husband-and-wife combinations ended up becoming especially popular, a notable example being BVD's "Cellmates", featuring a black-and-white-striped, prison-type look with a heart over the left breast where normally the pocket would be located. Manufacturers also employed new fabrics. The "caveman" type would find comfort in a leopard skin-like material. In addition, nylon and rayon became increasingly employed. The garment slipped from favor somewhat in the 1960s, perhaps because it was viewed by the younger generation as a badge of uptight conformity.
