Consumer Attitude Toward Adding Quick-Service Foods to In-Flight Meals

This study examines consumer attitude toward the addition of quick-service foods (QSF) to domestic coach class in-flight meals. Multiple regression analysis is used to test two hypotheses. Findings indicate that airline passengers who are satisfied with current airline food do not want QSF added to in-flight meals. However, airline passengers who currently enjoy QSF would like to see the addition of QSF to in-flight meals. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: <getinfo@haworthpressinc.com> Website: <https://www.HaworthPress.com" xmlns:xlink="https://www.w3.org/1999/xlink">https://www.HaworthPress.com> © 2001 by The Haworth Press, Inc. All rights reserved.]