Findings of LOV Throughout the World, and Other Evidence of Cross-National Consumer Psychographics: Introduction

doi:10.4324/9781315865294-1

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Findings of LOV Throughout the World, and Other Evidence of Cross-National Consumer Psychographics: Introduction

ABSTRACT

SUMMARY. This paper presents data from several applications around the world of the List of Values (LOV), considering the implications for understanding consumers cross-culturally. It shows how different countries and different individual consumers may be segmented based on their social values. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-342-9678. E-mail address: getinfo@haworthpressinc.com <Website: https://www.haworthpressinc.com>]