ABSTRACT
The significance of technology and technological change for the strategic position and performance of the firm is increasingly recognized in the literature on both strategy and technological change. Understanding of the mechanisms and processes involved in the interaction between the two is however less well developed. Kantrow (1980) argued that the strategy-technology link needed to be directly researched, and considerations of technology more deeply embedded in the strategy formulation process to enable more effective strategic responses to technological change by managers and firms.
