Introduction

This article introduces and contextualizes an anthropological study of the Olympic Flame Relay across 25 years, from Los Angeles 1984 through the aftermath of Beijing, punctuated by the announcement by the International Olympic Committee Executive Board in March 2009, that there would be no more global relays. This extended ethnological research offers a rare case study of continuity and change in a leading transnational and transcultural ritual form. It also further exposes the managerial revolution, with its characteristic language of ‘world’s best practice,’ that has succeeded the commercial revolution in international Olympic affairs. Analysis of the transnational flow of Olympic operations management offers important corrections to much existing globalization theory, demonstrating both how powerful and how culturally and politically parochial world’s best practices can turn out to be. Finally, this extended case study offers a further development of the author’s theoretical work on complex cultural performance systems, in particular the dialectic between the performative genres of ritual and spectacle that indexes the wider Olympic Movement’s struggle to preserve itself from the successes of the Olympic sports industry.