“Savages” into Spectators/Consumers: Globalization in Advertising Posters, 1890s–1900s

[Savage people] are not consumers, but civilized peoples are becoming increasingly so ….—Sylvain Meinrad Xavier de Golberry, Fragments d’un voyage en Afrique, fait pendent les années 1786, 1787, dans les contrées occidentals de ce continent. (Paris, 1802; qtd. in Cohen 178)