Cricket for people who don't like cricket?: Twenty20 as expression of the cultural and media Zeitgeist

doi:10.4324/9781315873121-3

Chapter

Cricket for people who don't like cricket?: Twenty20 as expression of the cultural and media Zeitgeist

ABSTRACT

In the run-up to the cricket One Day International (ODI) World Cup played on the Indian subcontinent in the spring of 2011, an interesting fact emerged, albeit one not directly related to prospective events on the field of play.