ABSTRACT
Ten years ago, Vol. 1(1) of the Journal of Political Marketing was published. In this 10 year anniversary collection, Christine Williams, Managing Editor, North America and I have edited a volume that reflects on the ten years since the inaugural issue of the journal was published in 2002. The journal continues to be the only academic and professional publication devoted to the advancement and recognition of the role of marketing in politics. This volume brings together a selection of articles that represent a continuation of the mission of the journal, which is to serve as an outlet for a wide spectrum of scholars and practitioners who carry out research activities in the field of political marketing. Whereas the technology continues to change, the strategic significance of the marketing tools implemented by political operatives remains constant. Politicians and political parties cannot win office without an understanding of marketing. This volume will shed a light on the merging of new technological tools into the marketing arsenal of campaigns.
