ABSTRACT
This chapter highlights some of the interesting findings from a content analysis comparing the first five years (2002–2006) with the second five years (2007–2011) of articles published in the Journal of Political Marketing. The project undertakes to characterize the evolution of political marketing through study of the scholarly record published in the journal. The inventory consists of 218 individual publication titles excluding book reviews. Although issues are numbered one through four each year, because of double or combined issues, each period has a total of 16 sets of Tables of Contents. The data examined include article titles, keywords, abstracts and authorship. The presentation moves from examination of the highest level content summary, article titles, through the lengthier and more detailed levels of information contained in the keywords, followed by the abstracts. Finally, the authors’ institutional affiliations shed additional light on the number and geographic dispersion of the network of scholars engaged in the study of political marketing.
