ABSTRACT
This chapter draws on comparative evidence from several schemes across different national contexts to develop an analysis which draws on feminist theory and an ethics of care approach to examine the gendered policy outcomes and impact of such schemes; a feminist analysis of the governance implications of personalisation. It describes about the outcomes of a range of types of personalisation schemes and thus has implications for theory, policy and practice. The chapter discusses comparative developments in personalisation and care services from a feminist perspective, examining the gendered outcomes for both carers and the cared-for. It explores feminist ethic of care theoretical perspectives to discuss the governance implications of these developments. The chapter examines the implications from these developments for the gendered division of labour, the gendered impact of personalisation across the lifecourse of disabled and older people and carers, and a explains of what the evidence so far from these developments means in terms of the relationship between commodification.
