ABSTRACT
Using phenomenology as the basic methodological framework, this article examines tourists' experiences in Federation Square and the Southbank promenade, two tourism precincts in the city of Melbourne, Australia. Eighteen extended interviews were conducted with a total of 24 participants using an open-ended question format. The interviews were guided by the phenomenological question: ‘what is the essence of the precinct experience’? Following the interviews the data were coded into three major themes: physical form, atmosphere and meaning. The analysis revealed that the striking architectural form of Federation Square was appreciated by most but its lack of legibility makes it less comfortable as a tourist space. Conversely, the linear and well defined modernist Southbank is a place enjoyed for its sociability and cultural attractions. The article argues that the physical form and atmosphere of a tourist space significantly impacts on the meaning that will be derived from the experience for the individual. Moreover it is the meaning that ultimately transforms a city space to a place and most profoundly contributes to a quality urban tourism experience.
