ABSTRACT
As many higher educational institutions offer their courses online, college professors are faced with new challenges: pedagogical shift, a different type of relationship with students, and a need for redefining their role. Measurable goals and enforced accountability are challenging the conventional ways of which universities operate today. This paper explores the world of online education and the influence of corporate culture by paying special attention to the teachers’ perspectives. The researcher observed virtual classrooms provided by American proprietary higher educational institutions that offer extensive courses online and conducted interviews with online instructors who teach at such institutions.
