ABSTRACT
This paper explores a particular place where the production, representation, consumption and regulation of a commodity stimulates and reproduces a 101particular space and vision of masculinity in New Zealand. Here, we focus on a ‘local’ brewery and beer brand in New Zealand – Speight’s – where we tease out the ways in which masculinities are constructed in and through a specific space in addition to how certain places become gendered as masculine. Our cultural conception of the city of Dunedin, New Zealand, as a socially constructed Speight’s Space (a ‘holy trinity’ space) becomes evident through our critical, contextual examination of particular places, events and media that not only help define a city but also influence the production and consumption of masculinity, beer and sporting spectacle.
