ABSTRACT

Over the past 30 years the globalization of the economy has proceeded at a faster pace than ever. Today, we live in a global community where money, products and talent are flowing across borders with greater ease. Customers, suppliers and employees often come from any part of the globe resulting in an increasingly diverse workforce and business environment. Managers commonly interact with and rate the performance of employees from diverse cultural backgrounds. These circumstances raise questions about whether the Western-based conceptualization of job performance generalizes to other cultures.