ABSTRACT
At one time, marketing a product or service meant erecting a billboard by the side of the road and hoping that one's intended audience would drive by and take notice. Now, in order to cut through the overload of information, those signs have to be located everywhere your audience might happen to look. In similar fashion, having an impressive and centrally located building on campus (with a virtual monopoly on academic information) was about all it took to reach the students the library served. Now, the library's presence also has to be both more direct and more pervasive if we expect to engage the Internet generation of students.
