ABSTRACT
Libraries must embrace marketing and promotion in order to communicate with users regarding library products and services. Users associate libraries with books, but few patrons are aware of, or utilize the electronic resources (e-resources)-e-books, e-journals, and databases-that libraries also provide. With the ubiquity of the Web, most users rely on the electronic information they access over the Internet, whether it comes from authoritative sources or not. In order to ensure the continued success of libraries in meeting the evolving needs of our users, libraries must focus concerted efforts on marketing and promoting our eresources -educating our users and potential users on what libraries have to offer.
