ABSTRACT
Marketing electronic resources (e-resources) to the users of community college libraries is a challenge because of their student populations. Given the emphasis on open enrollment and low tuition, community colleges serve a student body with a very diverse range of educational and cultural backgrounds, including those without adequate formal education. This diversity means that the tasks of creating awareness of e-resources and increasing their usage are not straightforward efforts. Some of the students may be unfamiliar with library databases or may not appreciate their value as research tools. Given these factors, a key management question exists: “We are spending a lot of time and money on electronic resources, but are the students taking full advantage of them?” Often the answer to this question at community colleges is no.
