Marketing Electronic Resources to Distance Students: A Multipronged Approach

When students are surveyed regarding their expectations and satisfaction with library services, it is common to receive suggestions for services or guides the library might offer. In many cases these suggested services already exist. This has been shown to be true in surveys of distance students at the University of New England, Armidale, New South Wales, Australia (UNE). Distance students' varying, and often limited, knowledge of what their home institution offers, coupled with low expectations ¹ and remoteness from the physical library pose particular challenges for librarians.