ABSTRACT
Convincing today's technologically savvy undergraduate students to use their college library's resources for their research is a perennial challenge faced by most librarians. In the Age of Google, it seems to be increasingly difficult to get students to consider using anything other than the free Web resources that they are more familiar with, even when better resources are provided by the library. Librarians at Trinity University successfully encourage peer tutors to act as advocates of library subscribed electronic resources and to market library resources to incoming first-year students.
