ABSTRACT
The present study attempts to empirically investigate the main factors affecting market performance in the Greek fisheries industry, through the implementation of the Structure–Conduct and Performance methodological framework. Primary data were collected from Greek fisheries firms through personal interviews and analyzed embodying the path analysis modeling approach. Two possible relationships have been investigated: the causal relationship of industry structure on firm conduct and the causal relationship of industry structure and firm conduct, on market performance. Results reveal that firm conduct is influenced by industry structure and both affect either directly or indirectly the market performance. Specifically, the most important determinants directly affecting the market performance are quality assurance and competitive advantage, while the international competition and the Common Fisheries Policy Measures cause indirect effects. Regarding the estimations of the total effects, findings demonstrate that the industry structure has greater impact on market performance, than the firm conduct.
