ABSTRACT
Increasing consumer requirements for quality, safety, and environmental sustainability of seafood products are recognized as the driving forces of vertical cooperation in the fish sector. Cooperation among the participants of the fish chain becomes apparent in the formation of so-called supply chain networks (SCNs) that obviously address more than just the goals of individual organizations. This requires that SCNs are successfully managed. Yet, it is not clear up to now what the success of SCNs is and how it can be measured. Therefore, we develop and test the model of the SCN success in this study. We test the model empirically using Partial Least Squares Structural Equation Modeling based on the survey of leading specialized fish retailers in Germany. We discuss our results and derive implications for fish chain management.
