ABSTRACT
In his study of sports consumption Crawford suggests that a crucial element is missing in the research on the relationship between sports audiences and the subject of their fandom beyond that of regular attendance at sporting contests. He observes that, ‘research on sport audiences has focused almost exclusively on those who regularly attend “live” sporting events, leaving largely ignored how sport is experienced and consumed in people’s everyday lives away from the “live” venues, and in particular overlooks those who do not regularly attend “live” sport.’ [1]
