ABSTRACT
This account reviews the background to, the campaign and the result of the Slovenian EU accession referendum. The authors ascertain that the ‘yes’ campaign was outstandingly well organised and synchronised, in stark contrast to the ‘no’ campaign, which was poorly organised and came across as representative of a narrow set of interests. Irrespective of this contrast, the large victory (almost 90 per cent) of the ‘yes’ camp was unexpected (as well as the relatively low turnout of 60.4 per cent). The two most important reasons for such a high level of support for the EU in the accession referendum can be traced back to the broad consensus among the political and social elite and the reorientation of the most well-known anti-EU actors to the NATO accession referendum which was held simultaneously. For this reason, account is taken of the Slovenian NATO accession referendum, but only to the extent that it influenced the campaign and result of the EU referendum.
