ABSTRACT
This chapter examines various aspects of the slow tourism phenomenon. It also examines ethical tourism within the broader ethical consumption movement. The chapter expands the discussion by raising various aesthetic and sociological aspects of consumption itself and the manner in which tourism fits into them. It considers the promises and pitfalls of slow tourism in light of the issues. Experiential value refers to aesthetics, the broader sensory and perceptual value or consumption. Although slow tourism has been present as a concept and practice for years, organizationally it remains in its infancy, with websites and web communities being formed around the turn of the century and the first international non-profit organization created in 2000. And once at the destination, the focus of slow tourism is on tranquility, relaxation and finding meaning by leisurely taking in that the senses have to offer rather than collecting as many touristic experiences as possible. Tourism destinations have long been marketed as the converse of home.
