ABSTRACT
The following excerpt is not taken from our practice (as in other cases) but from the novel Who Moved My Blackberry by Lucy Kellaway (2005). The novel satirises, among other things, the coaching industry, but at the same time raises some serious issues about our profession and its aims (i.e. should we always help clients feel better and achieve their goals, no matter what they are?). We will explore some of these issues in this chapter.
