ABSTRACT
World interest in the Russian/Soviet economy focused on two major turning points in the country's history: the 1917 Bolshevik Revolution and creation of the Soviet Union, replacing capitalism with socialism; and the transition beginning in the mid-1980s from a country where marketing was anathema to one where marketing took on new scope and importance. Near the centenary of the 1917 Revolution, Russia again is in the spotlight. After decades of progress in marketing and standards of living, the Russian government has closed its markets to many imports, heightened internal control of mass media and education, linked the State to the Russian Orthodox Church and placed limits on political freedoms.
