ABSTRACT
This chapter explores how micro-companies in a rural area can become involved in networking and the experience economy. A varied literature exists that stresses the role of networking and collaborations among companies in local areas for economic development and innovation. Most of the literatures on company networks in regions have had a productionist orientation. They tend to ignore the customers role. Yet, for tourism companies involving themselves in the experience economy, engaging customers in an active way is central to the business. Tourism companies can also more specifically try to stage experiences related to place. Studies of networking and value constellations in tourism and experience sectors are rare but some studies can be found. The concept of bricolage has also been used to study networking. Bricolage networking may be a model that can describe networking between tourism firms in a local area. But the literature says little about how companies can be engaged in such networks.
