ABSTRACT
In place-based experience economy the commodification of experience implies the commodification of place. In the late twentieth century the local economy had essentially evolved into a monoculture based on shipbuilding industries. In terms of production-consumption spatialities, the local economy in Frederikshavn has apparently been propelled through a rushed transformation. The roles that municipal actors play in the new economy, and specifically in the experiential commodification of place, are thus tied up with more pervasive transformations of state structures and governance practices. The symbolic significance of experience economy discourse has since been strengthened by its positioning as one of four growth tracks along with maritime industries, energy and food in the municipal strategy for economic development. More recently, the entrepreneurial culture of practice that had emerged in the municipal organization was intended to be institutionalized, specifically with reference to the experience economy, through the Karizma programme.
