ABSTRACT

This chapter discusses how affect can develop in aestheticized urban spaces and transform them into neighbourhoods. It seeks to deconstructs how space takes form in different physical, social and emotional dimensions. The chapter starts with how space was transformed to enable the birth of Val dEurope within greater Paris. It then defines the experience economy and planning as implemented in Val dEurope. The third section introduces affect theory. The fourth section demonstrates how it has been integrated in the experience economy of Val dEurope. And fifth section discusses the results of this collaboration between the state and the Company. In Val dEurope, the Walt Disney Company did not, contrarily to all the affirmations of the critics of the French state, manage to bend the French planning apparatus. Safety within its neighborhoods is considered the basis for social cohesion and quality of life in Val dEurope.